Your About Us page should be treated like a story-driven sales page instead of a descriptive place to give out some information about your business. You can explain where your business came from and why you started it what mission drives you and your team how you developed your products, and who your company serves and why.Īnd just like powerful stories are crafted with specific storytelling rules in mind, so should be your About page. Stories are effective methods to engage your customers and get them to care about your brand, which can help you get more sales. Your About page can be a powerful tool for your business, and it shouldn’t be left as an afterthought.Īs a business owner, you have a story to tell. However, too many businesses simply write basic info about their brand on their Shopify About Us page and leave it at that. When new Ecommerce business owners first create their brand new website, most will include a Shopify About Us page as a formality.Ĭheck out any Ecommerce site and they all have something similar to an About page.īut they all serve a similar purpose: tell their customers about the brand.
Why your Shopify About Us page is important and shouldn't be overlooked 6 Memorable Shopify About Us page examples.Shopify About Us templates (copy and design).What to include in a Shopify About Us page.Why your Shopify About Us page is important.
#ABOUT US PAGE TEMPLATE FOR CLOTHING STORE FREE#
Let’s learn how you can create an effective and engaging About Us page for your Shopify store to help turn more visitors into loyal fans of your brand!įeel free to jump to any of these sections: That’s why it’s crucial to invest as many resources developing it as your other core website pages. It’s easy to overlook this important piece of the Ecommerce puzzle, but your About page says a lot about you and your brand. Your homepage feels just about perfect, and you’ve spent hours obsessing over every minute detail of your product pages.īut how much time did you pour in your Shopify About Us page?
You’ve spent so much time working on your Shopify store, and it’s finally ready to launch.
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